Where’s the Quality?

Years ago a national fast food hamburger chain ran a very successful ad campaign entitled, “Where’s the Beef?” mocking their competitors who had begun serving minuscule burgers topped with subpar ingredients. While “Where’s the Beef?” became a major catchphrase, the ad did nothing to change the corporate climate of offering less for the same amount, if not more, money. And unfortunately, this attitude in everything from the clothes we wear, the homes we live in, and the food we consume, has continually gotten worse over the past 35 years.

Recently I purchased a bag of Bugles. While I realize they contain no nutritional value they are tasty and I wanted to introduce my two year granddaughter to the joy of eating Bugles off your fingertips. These Bugles were so small the hole at the top was completely baked together. There was no way even my granddaughter could squeeze her tiny little fingers in the space. They tasted as good as a Bugle can taste but the “fun factor” was missing.


I emailed General Mills, the company who makes Bugles, not to ask for a refund, but to let them know how disappointed I was in their decision to change the shape/size of their snack.bugle

No reply email or phone call…no acknowledging receipt of my concerns, until a few weeks later when I received an envelope in the mail from them. Inside were several “cents off” coupons along with one or two free purchase coupons. Nothing letting me know they were taking my complaint under consideration, nothing thanking me for taking the time to let them know of my concerns, nothing telling me it was a fluke and that Bugles are exactly the same size as always…just the coupons.

I assume General Mills must think I am a loyal Bugles fan, eating at least a bag a week, when in reality, I may purchase a bag a year. So, instead of making me feel as though they at least understand my concern, they blew me off with coupons for a product in all honesty I probably won’t even purchase again.

Thank God I recycle so at least the coupons won’t go completely to waste!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s